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Tuesday, June 6, 2017

RA for All Virtual Roadshow- Merchandising Webinar for PCI

Today I am doing a webinar for PCI from 2-3 eastern. It is one of my most popular programs. Below you will find the description, links to the live slides, and a handout created especially for PCI but accessible to all of you.

RA Rethink: Using Next Level Data to Improve Merchandising 
If someone told you there’s a practical way to improve circulation and increase the job satisfaction of your staff, would you do it? Librarian Becky Spratford has developed a method you can use to accomplish both goals. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Do your patrons know the full breadth of what you can do for them? With just a few simple tweaks to how you already market your collections, services, and staff, Becky will help you increase your circulation numbers and leave a trail of happier and more engaged patrons in its wake.
Attendees will learn how to:


  • Create a training program that encourages staff to inspire each other to serve patrons
  • Collect more useful, user driven data
  • Get the entire staff involved in creating displays
  • Merchandise your best asset-- your staff!


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