Resource Alert: Super Library Marketing

[Eds Note: It's Friday and I have had a LONG week. For those who do not know what I referring to, click here and here. Today's post is short but useful.]

In the biggest understatement of the year-- library workers are stretched thin. Everywhere and in every way. 

One thing many of us need but do not have time or money for is promotion and marketing. If you are lucky enough to work at one of the very few libraries that happen to have a marketing department, good for you. But most do not.

People ask me all of the time for marketing and promotion tips and help and I ALWAYS point them to the same place-- Super Library Marketing run by Angela Hursh.

Here  is an example of the  advice she can offer from LibLearnX last weekend in a program entitled, At “No More Neutral: How to Use Marketing to Position Your Library in Challenging Times.” From the American Libraries article recapping this program:

"Presenter Angela Hursh, manager of engagement and marketing at NoveList and author of the Super Library Marketing website, discussed how some libraries across the country are strengthening the public’s perception of what they do, rallying their supporters, and responding to book challenges effectively using the tools at their disposal.

“[Challenges] really threaten the existence of your library,” Hursh said. “Not talking about it is not going to prevent a challenge.”

Read the recap but then visit her site. Use her posts, videos, and archive of advice to help promote what you are doing. Add reading her blog or watching her on YouTube to your regular work schedule.

You can't NOT do basic marketing and promotion (no matter how busy you are) and you can very easily be doing it wrong or a way that can even hurt your library. But you have help. Use  it.

Keep the link to Super Library Marketing handy and visit it often.