This is part of my ongoing series on using Awards Lists as a RA tool. Click here for all posts in the series in reverse chronological order. Click here for the first post which outlines the details how to use awards lists as a RA tool.
Brand new award alert! And it is not only for nonfiction, but also for a body of work rather than a specific title. All of this means it is an awesome new resource.
Okay, let me back up a bit. The Publisher's Association in the UK has been working on launching the Unwin Prize. Who is the Publisher's Association? From their about page (which makes be adore them right off the bat):
We are the member organisation for UK publishing, representing companies of all sizes and specialisms.
Our members produce digital and print books, research journals and educational resources across genres and subjects.
We exist to champion publishing to the wider world and to provide our members with everything they need to thrive.
Our members are at the heart of our mission. We bring them together; provide them with the information they need; seek solutions to problems; and campaign to achieve them.
We have helped change laws, improved business conditions and inspired people to become publishers.
We are passionate about the capacity for books and reading to make life better for people.
So back in September of 2024 they had this announcement abut the inaugural Unwin Prize:
The Unwin Award is a new, annual literary award administered by The Publishers Association, recognising non-fiction authors in the earlier stages of their careers as authors whose work is considered to have made a significant contribution to the world.
The Unwin Award is intended to champion and showcase the value of the UK publishing industry to the world. The Unwin Award has been made possible following a donation from the Unwin Charitable Trust.
Worth £10,000, The Unwin Award will be awarded to the author for their overall body of work, rather than being associated with a specific title.
That page has the links to the rules, eligibility, and how to submit. One of the most interesting things about eligibility as listed on that page is this:
"Nominated authors must have published no more than three non-fiction books."
So this award is for people early in their career and it is a judged award (judges names here). It is for authors to keep an eye on and so the shortlist is even more helpful. These are nonfiction authors who have made a track record for themselves. There will be books we can order and suggest with confidence because the author (not just a single books) was vetted by a panel of expert judges-- including a bookseller (which is key as this is not just a snooty critics prize). And with a shortlist of six authors, we have access to more than just six books.
We always need more resources for nonfiction suggestions and I for one am totally here for this. And yes, we have no backlist, but if this prize continues....we will!
[Side note, the Andrew Carnegie Medal for Nonfiction and its longlist --and backlist-- is a good comparable prize here]
Here is the page with the shortlist announcement with some of the text below:
The Unwin Award has announced the six writers shortlisted for the inaugural year of this new, literary award recognising non-fiction writers in the earlier stages of their careers as authors, whose work is considered to have made a significant contribution to the world. Worth £10,000, the Unwin Award recognises authors for their overall body of work, with the winner set to be revealed at a ceremony held at The Royal Institution on 1 April 2025. The six writers in contention are:
- Catherine Belton is the author of Putin’s People: How the KGB Took Back Russia and then Took on the West anda former Moscow Correspondent for the Financial Times – campaigning against the type of SLAPP (strategic lawsuit against public participation) laws she had been a victim of following the publication of her debut book. The Unwin Award Judging Panel 2025 praised Belton’s deeply scholarly and investigative approach, and her continued bravery to champion free speech in the face of Russian intimidation.
- Caroline Criado-Perez is a writer, broadcaster and award-winning feminist campaigner, whose book Invisible Women won the FT & McKinsey Business Book of the Year Award, the Books Are My Bag Readers’ Choice Award and the Royal Society Science Book Prize. The Unwin Award Judging Panel 2025 praised the scope of research, use of statistics, and the persuasive, resonant power of Criado-Perez’s writing, as well as the countless impacts of her work in influencing policy, research, news commentary and conversation.
- Helen Czerski is a physicist, oceanographer, broadcaster and author of three books, including Blue Machine, based at the Department of Mechanical Engineering at University College London. The Unwin Award Judging Panel 2025 praised the way in which Czerski uses compelling data in her books to highlight ocean science literacy and the vital role the seas play in sustaining life, alongside the variety of ways in which readers have engaged with her work: from architects, parliamentarians, students, novelists and academics.
- Afua Hirsch is a writer, filmmaker, journalist, presenter, columnist and author of books including Brit(ish) – exploring Britishness, identity and belonging – for which she was awarded the Royal Society of Literature Jerwood Prize for Non-Fiction. The Unwin Award Judging Panel 2025 praised the ways in which Hirsch’s writing interrogates our national identity post-Brexit, sharing her personal story in a way that has transformed how we talk about history, race and belonging.
- Guy Shrubsole is the author of three award-winning titles including The Lost Rainforests of Britain, and an environmental campaigner on climate and nature crises, working for a wide range of organisations from Friends of the Earth and the Right to Roam campaign to the Department of the Environment, Food and Rural Affairs (DEFRA). The Unwin Award Judging Panel 2025 praised Shrubsole’s lyrical, inspiring and educational prose, and the ways in which his work has shaped public understanding of land ownership, conservation, and our relationship with the natural world.
- Chris Van Tulleken is an infectious diseases doctor at the Hospital for Tropical Diseases in London, has a PhD in molecular virology from University College London where he is an Associate Professor, and is one of the BBC’s leading broadcasters and author of the acclaimed Ultra-Processed People. The Unwin Award Judging Panel 2025 praised Van Tulleken’s passion and knowledge of his subject, and the undeniable impact he has achieved in placing UPF into the news agenda and increasing public awareness and general conversation around what we eat.
What a range of types of books they all write. Click through for more information about the prize.
Now check your catalogs to see if you can add books by these authors.
But remember the title of this series of posts-- they are about USING awards lists to help you help readers. To that end, I am here to tell you to use this post and the ACM site (mentioned above) to make a nonfiction display for all readers. Don't center it around a topic. Rather, call it "Great Nonfiction Reads."
We get obsessed with our subject and titles for our displays and want to make everything fit into a tight category. But here's the thing, this is detrimental to reaching the largest number of readers. Readers don't care about your category. They want a good book they wouldn't find on their own. We put all these unnecessary barriers on our work because why? We like cute or punny titles. We think we have to make everything fit into an easy to define box.
It is dumb and infuriating to me how we continue to put our desire to organize things into categories above helping readers.
Look, we need to ALWAYS think more like a reader and less like a library worker. Readers will be more drawn to a display that has the largest reach. Why? Because if you have, for example, a nonfiction display of memoirs of politicians, you will get some interest from people who identify as readers of this topic. But if instead you have a display of "Great Nonfiction Reads for Every Reader." anyone who is looking for a nonfiction read will be drawn to look. And you can pull so many great books from all over the dewey landscape, including memories by politicians.
Your job is easier because the universe of books you can pull from is larger(again ACM website has hundreds of options) and you will reach more readers.
That's a win-win.