This is part of my ongoing series on using Awards Lists as a RA tool. Click here for all posts in the series in reverse chronological order. Click here for the first post which outlines the details how to use awards lists as a RA tool.
The long list for the 35th annual Reading the West Book Awards is live! Reading the West is a promotional arm of the Mountains & Plains Independent Book Seller Association. From Reading the West's homepage:
Reading the West was conceived to celebrate the diversity, courage, tenacity, expertise, and indie spirit of the bookstores in the Mountains & Plains Independent Booksellers Association. Our goal is to bring bookstores, books, and readers together, to promote the best of our regional authors and stories, and to feature the passionate recommendations of our booksellers.
There are 8 categories: Fiction, Debut Fiction, Poetry, Nonfiction, Memoir & Biography, Picture Books, Young Readers, and Young Adults. Literally there is a book for every reader here. And the long lists are LONG. Fiction alone is close to 50 books. And within fiction there is every genre (including a a very robust showing by Horror).
Click here to see all of the books.
Because this award comes from a regional book sellers association it behooves them to identify all of the books from the region they represent that are a great choice for readers. Unlike many awards which are defined by the fact that they are and will be exclusive, Reading the West by definition is inclusive.
They take their role as the region's bookselling association seriously. They want to sell books about their place. This makes it a resource I can get behind because I want to give out all the books.
This gets to the heart of why I am a huge fan of the Reading the West Longlist as a great resource to build our collections and help readers in real time. "The West" is a place of mythical proportions. It has more wide open space than people. The vast majority of people in our country live in cities or metropolitan areas. And the rest of the world has always been obsessed with the American West. It is a land unique to our country. That is why the traditional Western is still going strong especially in Europe.
The West, even stories set in the place now, has a mystique. Readers are drawn to the place and love stories set within it. And the Mountains & Plains Independent Book Seller Association has used that knowledge to expand the definition of a "western." And as a result, they have kept the genre alive. Even as others thought it was dying. I would argue that without the expansion of the idea of what a "Western" is over this century, we wouldn't see popular genres like the Weird Western or even books that grapple with the place and its legacy at all.
And because they know that the backlist sells, they make access to past nominees and winner a breeze. Just click here.
Reading the West has embraced their place and we reap the benefits. Use this list to add books to your collections, make displays (just call them "Reading the West" and watch the books fly off the shelves as you change people's opinions about what a "western" is in real time), and most importantly, suggest to readers looking for a good read.
Every age of reader, many genres, and even marginalized voices. The west is wide open and waiting for more readers to saddle up.