Since I am giving this program 3x this week (including 2x today), I thought it was a good time to repost the current version here.
From Becky's Most Popular Programs descriptions:
Demystifying Genre: Nothing is scarier than trying to help a fan of a genre you yourself don’t enjoy. You want to help that, for example, Romance reader, find the perfect book, but you are having trouble knowing where to begin because...eek!... you don’t read Romance. You are afraid they will find out you are a fraud. How can YOU possibly help THEM?!? Don’t fret. In this program, Readers’ Advisory expert, Becky Spratford, will teach you the basic appeals of the major genres, give you the inside track on what a fan of that genre is most drawn to, and provide you with talking points to get your genres readers to tell you what they want. This program focuses on providing you with a diverse and inclusive list of up-to-date authors; only living authors will be discussed. You will leave this session with the confidence and skill to help fans of every genre, regardless of whether or not you have ever read a book in that genre yourself. And that will leave a trail of happy patrons in your wake.
In this program, I assess every genre and share what it is like right now. I do not include any dead authors and the trends I report on are both over time (25 years of following this closely) and based on the data from the year before.
It is a snapshot of each genre right now. But while I am giving the presentation virtually, I encourage everyone to share their favorite books in each genre in the chat, so that all versions of the genre are included.
I love creating this program because while I am interrogating the state of each genre, I also am able to see how all of the different genres are influencing others. And it is not just the books that are coming out, but how the readers are responding.
For example, I have seen Westerns almost die only to be revived by the genre and its writers actively expanding the definition of the genre and inviting more voices and stories in. While I watch psychological suspense change from a genre about serial killers written mostly by men into a genre about unreliable narrators written by mostly women. And I have watch the parallel rise of Horror and Gentle Reads both for the same reason (to escape turbulent reality).
I also now include Nonfiction cross over options for every genre.
I have also been able to track how trends with teens readers have moved to become trends for adult readers, which when you really think about it makes perfect sense because the readers age but they take their preferences with them. And I have been doing this for a full generation now, so of course the trends have aged up. Romance everything, speculative everything, the entire flip of the Psychological Suspense genre, these are just a few examples of this which I talk about when I give this presentation.
You can click here to see the most recent version of this program. While these slides are but half of the story I tell in this 90 minute presentation, they are text heavy including the main appeal factors, trends, and MANY book titles to get you started (covers on slide with the titles in the notes field).
If you want me to give this program for your library, system, or state, let me know.
If nothing else, it is fun to see if I can get through them all in 90 minutes. It is tough but I have done it in 75 minutes and once in 60 although that is NOT recommended for the audience or me.








