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Wednesday, October 29, 2008

Boston Public Library TV ads

The Boston Public Library has recently posted their wonderful new ad campaign. They worked with an ad agency (who donated their services) to create print, radio and television ads with the tag line of "What Do You Want to Know?". Click here to access examples.

This is a highly innovative campaign, and I think much of what this campaign says about the Boston Public Library specifically, can be applied to just about every public library in the country. Although, I do wish they'd talk about finding you a good book to read.

Thanks to my student Joe, who passed these links on.

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