From their site:
"The Pixel Project is a complete virtual, volunteer led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women (VAW) using social media, online strategies and new technologies. Our team of over 50 volunteers is currently scattered across 4 continents, 12 timezones and over 15 cities worldwide, proving that there are no cultural or social barriers when it comes to this issue.
Our flagship campaign is the Celebrity Male Role Model Pixel Reveal campaign which aims to turbo-charge global awareness about VAW using social media while raising US$1 million by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel in benefit of a range of anti-VAW nonprofits from around the world. We also run a range of campaigns that combine social media, the Arts and popular culture including Paint It Purple, Portraits For Pixels, Music For Pixels, 16 For 16, the Twitter Tag Team etc.Below, you can find more details about the author events they are hosting. Anyone can participate in these live Google Hangouts over the next couple of weekends. Tell your patrons, especially those who are fans of the authors involved. To help raise money, the authors are offering live chats with fans. It’s a great cause and two of my favorite authors, Joe Hill and Jasper Fforde are taking part, so I now know what I will be doing those nights.Seriously though, its authors and a good cause. Please pass the info along. Details below.
The Pixel Project presents the “Read For Pixels” 2014 Google Hangout series featuring live Google Hangout Readings with award-winning bestselling authors in support of the Celebrity Male Role Model Pixel Reveal campaign, which aims to raise US$1 million in aid of The Pixel Project and the National Coalition Against Domestic Violence. This year’s “Read For Pixels” authors include Joe Hill, Ellen Hopkins, Robert J. Sawyer, Cinda Williams Chima, Chuck Wendig, Kevin Hearne, Delilah S. Dawson, Alyson Noel, Jasper Fforde, Sarah J. Maas and G. Willow Wilson.
“Read For Pixels” sessions will take place on weekends throughout September 2014. Each session will feature an author reading from one of their books and discussing why they support ending violence against women, their writing, and women in the media and popular culture. Each session will also include a live moderated Q&A session for fans and book lovers.In addition, all authors have generously donated a range of goodies to help raise funds for the Pixel Reveal campaign includingexclusive 1-to-1 Skype chats for fans and book clubs, signed first editions or special editions of their books, exclusive Drabbles (100-word stories), and more. Additional goodies come courtesy of Bloomsbury Books, and Romance novelist Lori Foster.