Earlier this week there was a free webinar sponsored by NoveList focusing on how to keep your patrons coming back to visit you. The recording is now available for everyone and anyone.
The thesis of this entire blog is that RA service is the prefect way to engage patrons and make the library an integral part of their lives.
But don't just listen to me, click here and watch the recording and listen to others explain what they have done to being people back into their libraries. This is a useful and inspirational program. Below I have reposted the details.
Where have all the patrons gone? Are you seeing a decline in the number of once-regular visitors stopping in to browse for a book or place a book on hold in your catalog? How can you bring them back?
You’ll hear from two different libraries about how they did just that. The Charlotte-Mecklenberg Library brought 13,000 inactive patrons back to the library in the last year through a large scale marketing endeavor. The Jacksonville Public Library (FL) used an email campaign to re-engage library patrons. Join NoveList and our panel of library marketing professionals as they discuss what their libraries did to bring their patrons back, and talk about new ideas and inspiration you can implement at your library. If you're on Twitter, don't forget to use the hashtag for this event: #back2thelibrary