I am so excited to attend this upcoming webinar that I needed to let others know about it too.
Effective service to readers is a huge part of why patrons come to the library. I have seen it happen first hand. It is when we help people find a leisure reading or watching option-- something they didn't need, but just wanted-- that they are most appreciative of us and the Library in general.
The needs, they expect us to help them with. But when we help patrons with wants, they start to look at us differently. We really do want to help them. We really can be there for them, We really are relevant.
So, I have attached all the details below. "See" you there.
Where have all the patrons gone? Are you seeing a decline in the number of once-regular visitors stopping in to browse for a book or place a book on hold in your catalog? How can you bring them back?
You’ll hear from two different libraries about how they did just that. The Charlotte-Mecklenberg Library brought 13,000 inactive patrons back to the library in the last year through a large scale marketing endeavor. The Jacksonville Public Library (FL) used an email campaign to re-engage library patrons. Join NoveList and our panel of library marketing professionals as they discuss what their libraries did to bring their patrons back, and talk about new ideas and inspiration you can implement at your library. If you're on Twitter, don't forget to use the hashtag for this event: #back2thelibrary
Date: Wednesday, November 4, 2015
Time: 2:00 pm ET