RA for All Roadshow Visits Lakeland Library Cooperative

Today I have a full day of training in Western Michigan.  As usual when I provide in person training, today’s post is meant to serve both the people in attendance and any one else out there reading this.

Yes, the slides make more sense if you were at the program, but I also make sure my presentation slides are useful no matter what. They are filled with many links, especially to longer posts where I have written out much of what I would say in the presentation.

Below is today’s schedule with program descriptions and links. Please note, this is a very common schedule for a regional event where libraries send key staff and they are tasked with bringing back what they learned [ie, train the trainer] Also, I have changed the name of my booktalking program to reflect the recent content changes and focus:

RA for All: Readers Advisory belongs in every library, no matter its budget. The implementation of this vital service is the responsibility of every staff member-- from pages to directors, from those behind the scenes to the ones on the front lines. This program will remove the mystery behind providing great RA service. Using her “Ten Rules of Basic RA Service” as a guide, Becky Spratford will use your own love of your favorite books to show you how to help any patron find their next great read. It's not as hard as you think. But more importantly, you will learn why a staff that can harness the power of sharing a great read will become a stronger team and improve service to all patrons.

• Follows my Ten Rules of Basic RA Service

Booktalking Your Way to the Friendliest Library in Town: Booktalking is at the heart of what we do with patrons each and every day at the public library. Whether we are sharing books informally at the services desk, presenting a prepared list of books, or posting information online, talking about books is something we do each and every day. It is a core service, but it is also hard to teach. Booktalking is more of an art than a skill, but with the right guidance and some practice, it can go a long way toward engaging your patrons and re-energizing your staff. Join experienced Readers’ Advisory Becky Spratford as she shares the secret behind delivering great book talks, giving you tips and tricks you can begin using right away to hone your own skills. Rediscover the power and joy that comes from sharing books with patrons.

• Slide access here

RA Rethink: Merchandising and Upselling Edition: If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Librarian Becky Spratford has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Are you linking your work with patrons as you find them items to your programming and other services? Do your patrons even know the full breadth of what you offer them? With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.

• Slide access here

Demystifying Genre: Nothing is scarier than trying to help a fan of a genre you yourself don’t enjoy. You want to help that, for example, Romance reader find the perfect book, but you are having trouble knowing where to begin because...eek!... you don’t read Romance. You are afraid they will find out you are a fraud. How can YOU possibly help THEM?!? Never fear, in this program, Readers’ Advisory expert, Becky Spratford, will teach you the basic appeals of the major genres, give you the inside track on what a fan of that genre is most drawn to, and provide you with talking points to get your genres readers to tell you what they want. You will leave this session with the confidence and skill to help fans of every genre, regardless of whether or not you have ever read a book in that genre yourself. And that will leave a trail of happy patrons in your wake.

• Slide access here

Staying in Genre Shape: Once you know what makes a mystery a mystery or a fantasy a fantasy and why a patron may prefer on of those genres to another, it is time to move on to the next step...keeping that genre knowledge up to date. Yes, Harry Potter will always be classified a fantasy and Agatha Christie a mystery, but within those larger categories there are smaller subgenres and trends that evolve over time. Join noted Readers’ Advisory Specialist and long time Genre Study coordinator, Becky Spratford as she gives you a work out plan for staying in genre shape. She will show you not only how vital it is to stay on top of the changes within genre fiction, but also how easy and, more importantly, fun it is to stay in genre shape. Together we will rethink the entire concept of genre and how we use it to help readers find their next good read.

• Slide access here