Here is the info from the conference program with links to the slides below. Attendees can also access the slides on the conference website.
11:00 A.M. - 11:45 A.M.
Staying in Genre ShapeLa Crosse Center South Hall - Ballroom C
Once you know what makes a mystery a mystery or a fantasy a fantasy and why a patron may prefer one of those genres to another, it is time to move on to the next step...keeping that genre knowledge up to date. Yes, Harry Potter will always be classified a fantasy and Agatha Christie a mystery, but within those larger categories there are smaller subgenres and trends that evolve over time. Join Becky as she gives you a workout plan for staying in genre shape. She will show you not only how vital it is to stay on top of the changes within genre fiction, but also how easy and, more importantly, fun it is to stay in genre shape. Together you will rethink the entire concept of genre and how to use it to help readers find their next good read.