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Thursday, March 19, 2020

Resource Alert: Super Library Marketing

Starting next week I am going to have some concrete things you can do to keep providing RA Service  to your patrons even if your library is closed and you are at home, and I am going to start with how you help stock the "RA Pantry." But before I get to that, I think we all need a reminder on how to best market ourselves in general.

My colleague, Angela Hursh, has an excellent Library Marketing website, Super Library Marketing, where she writes extremely useful posts about how to market your library and its services. Her tips and advice are practical and intuitive. She goes out of her way to make things easy to replicate and gets you to think about the larger implications, the WHY behind the marketing choices we make.

Her advice is not just for marketing people. This is advice that every library worker can learn from, and as you know here at RA for All, I feel very strongly that everyone, all library workers, can help with your RA Service, so of course, I also support Angela's marketing for all.

She has been posting most recently about the "new normal" but now is also a great time to look at her archive of information and ideas. You have some time right now to sit back and think about how we market ourselves. You can give a hard look at your strengths, weakness, opportunities and threats [SWOT analysis], assess where you are and what more you can do. And as you identify places to improve, Angela is there to help you. She's been there for a while too, so there is a lot of backlist information that you can access right now, information that is new to you!

Head over to Super Library Marketing and read her posts. Or go over to her YouTube channel  where Angela posts weekly 5 minute, practical, easy to implement marketing ideas.

Click here for Angela's Channel

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