RA for All Flashback: The Hyper-Specific Reader

I have been receiving some questions from library workers who are noticing different behavior from their patrons right now, and one of the questions that keeps popping up is how do we help the extremely specific requests we seem to all be getting in higher numbers, with our limited collection access.

I think one of the reasons we are seeing an uptick in the hyper-specific request is because in this time of uncertainty, a book rec is something people can have more control over. Even my family members are getting way more specific than normal. There are other reasons too, and the whys don't really matter, but dealing with the hyper-specific reader is not always about giving them the exact book they are asking for. Often it is more about listening to them and working together to find a suggestion.

I had remembered answering a question similar to the ones I have been receiving from all of you, so I dug through the archives and found this post from 2017. I have also reposted it in its entirety below.

I also have a few more posts tagged "serving difficult patrons" that you could access.

Finally, if you have an immediate RA Service related question, use the search box for the blog [top left corner]. There are over 3,000 posts here on the blog. I might have already answered your question. I never mind if you contact me, but I have been receiving more inquiries than normal, so I might not be able to get back to you fast enough.

TUESDAY, MARCH 21, 2017

Advice on Dealing With Difficult Patrons-- The Hyper-Specific Reader

I get a lot of questions about serving specific difficult patrons and while I share my advice with the person asking, the advice often does not make it into the blog. It should. It could help more of you. So I am going to fix that now.

Today will be the first of an as needed series where I offer Advice on Dealing with Difficult Patrons. I will tag all of these posts "serving difficult patrons" so that they can all be indexed together.

If you have a specific difficult patron you would like my FREE advice on how to deal with, contact me with the details. The only rule I have is that I must be able to share the generalities of the question and my advice with the rest of the RA world.

Our first difficult patron is the Hyper-Specific Reader. You know the type. They only want to read a very specific book that may or may not exist. Here are a few I have had in the past:

• Only books that are “about baseball.” He would read fiction, nonfiction, kids, teen, adult, but it had to be “about baseball. It couldn’t just have baseball in it.
• Only books set during the time of the Tudors
• Only books with dragons
• My books cannot have the word cancer in them. Not just books with a cancer storyline. The word can’t be in there. 
• Only books from the mystery section....with the mystery sticker. Nothing from our regular fiction section which included many books that could be classified as mystery. And, don’t get me started about the fact that authors like Harlan Coben who started as mystery writers and moved into suspense, but in order to keep his books together we kept them all in the mystery section. She’d read his suspense titles but not other similar authors because they were not in the mystery section.

That is just a small sample from my 15 years at the RA Service desk. But last month when I travelled to South Carolina, this question came up again. The very general hyper-specific patron in question here would only read “antebellum stories set in the south that did NOT focus on slave life.” She was not against stories with slaves in them, she just didn’t want that point of view only.

We talked about titles that stretched her specifics and together the room came up with a few more suggestions. But that is not the point. The point is that eventually, if she stays this rigid, not only will we run out of books that exist within those parameters, but also, the staff will come to resent helping her. Both are equally as bad.

When dealing this hyper specific reader I suggested that together, they make a list of the books that she feels perfectly fit her specific tastes. Then she should also make a list of other books she has enjoyed that do not fit this mold [she had read a few outside her narrow box]. Then I suggested that they go on NoveList together and note the appeal factors that are similar across all of the books. Using the database they could let the computer identify some possible titles.

I really want to stress using a resource with this patron-- together at the desk. She was fairly stubborn and didn’t want the library workers “forcing” her to try something she wouldn’t like-- even though she was asking for their help [people, what are you going to do?]. By allowing the database to identify the titles, the pressure could be off the staff. The choices seem less personal based and more official. We can say, “this is a resource identified suggestion based on your previously enjoyed titles."

The key is to get at least 2 titles outside the hyper specific zone to use as a bridge. The staff in this situation had at least 4 or 5 that they knew of off the top of their heads. You need something to move you a bit out of the corner the patron has boxed herself into before you start.

You can do a version of this to fit the person. So with my baseball guy, we found out that one of the reasons he demanded baseball was that he was reading on his overnight security guard shift and he knew that baseball would keep his interest enough to keep him awake. So instead of struggling for more baseball books, we made a larger list of his interests and found him titles that included those [using NoveList and Goodreads]. As we went on helping him, we were able to find authors who he had enjoyed who also write in a series. Once he found a series he liked, he read them all. That kept his interest which kept him awake and happy.

The point is, we dug deeper together. Often the thing making the patrons so hyper specific and demanding has more to do with their insistence on that type of book. All you have to do is find them 1 book outside their comfort zone that they enjoyed and then they will try another, and another, and then even another. Soon they are miles away from that narrow boxed in corner.

I was just pointing this out to one of my former patrons who I still meet with weekly to help her choose her books. She used to only read James Patterson and Mary Higgins Clark. All other books she read grudgingly while she waited. Now she has found so many more authors across many genres that she is considering taking her name off the automatic holds list for Patterson. We both had a laugh about how a few years ago that would have been a “scandalous” thing to say for her.

One last thing though. It doesn’t always work. Sometimes, you cannot get the person to budge even a centimeter. There is a point where it is okay, with your supervisor's approval, to nicely tell the person that you can no longer help them.  I don't think we talk about this enough. If you have done all you can to match this reader with books and they are unwilling to try your suggestions, you are within your rights to simply allow them to browse alone.

For the record, I have done this with a handful of patrons over the years.

Make it clear that you cannot suggest books that haven’t been written, but that there are thousands of options at your fingertips now, books that she should give a chance. Books that you think she will like despite the fact that they are not exactly what she thinks she needs.

If she is still unwilling to read what you have to offer, then I have shown these people how to use NoveList [if you have it] to help themselves.  Again, you need to okay this with your supervisor.

We love to help readers find the perfect read, but we also cannot create books out of thin air. Don’t let unreasonable expectations make you resent your commitment to public service.

So try my advice on how to convince these hyper-specific readers to try something outside of their strict confines, but if you can’t get them to bite, move on to help the next person.

Stock Your RA Pantry: Collect Staff Quarantine Reads

I am back with Stock Your RA Pantry, a series of posts that address the things you can do from home to enhance your RA Services and Resources both now and going forward. And, these are all things any library worker can do, no matter what their official job at the library happens to be.

Today, I want to take advantage the increased organizational communication that is happening these days. In fact, let's stray off topic a bit and address this one remarkable and wonderful outcome of social distancing. From my personal experience with my library and from what I am hearing from colleagues all over the country, library staff as a whole are now communicating with each other better than ever before.

Library departments tend to function like silos. Which each department doing their own thing. When I come in to do full staff training, one of my biggest goals is to use the shared staff love of books and reading to bring everyone together. I call my company RA for All not only because I think anyone can participate in RA Service from any position in the library, but also because it is something that can bring everyone together. Everyone on staff has a deep connections to books. Seriously, because if they didn't they would work somewhere else for more money.

Communication across all staff is a failing at most public libraries in America. Well, it was until now. I am hearing so many happy reports of staff working together like never before. Meeting virtually, using communication tools like Slack [tools some administrators couldn't get people to use previously], and simply working together across departments to see how they can all use their skills to help all of the patrons as one united front-- not as separate silos working in a vacuum.

This is so heartening and I hope after we are "back to normal" that everyone keeps this positive, whole library communication going.

Time will tell, but for now, since staff are communicating I want you, as one of the RA people at your library to start gathering a staff quarantine "reading" list. [Note: I am using "reading" to mean every format you circulate for leisure items.]

Use whatever commutation platform is woking for your library and start a thread where you ask staff to share what they are reading. Why did they pick that book? Why was it a good read at this time. And most importantly, how did they access it? Include things people are watching and listening to also. If you circulate video games, include those too. Everything they are filling their downtime with.

On your websites, make a list of what you staff is using to pass their time, as long as it is something you currently circulate or possibly will. Include things from streaming services too, especially if you circulate onus and they can access these things after you are back open again. Don't separate the list by formats. Include it all in one place. In other words, don't get back to siloing the information by departments. Resist the urge.

This is a wonderful activity to create a sense of everyone being in this together-- both among staff and between staff and the public. I would even try to encourage patrons to interact and add their own quarantine "reads" too. Post on social media or enable the comments on your websites.

Then staff and patrons can try out the recommendations of others and maybe even engage in virtual conversations about the items they are enjoying.

The more voices you include the more inclusive and diverse the lists will be. The more voices you include, the more varied the options. This will be a great way for all staff to share their interests and engage each other in conversation. People who barely interacted before may find they have something in common.

This activity will also allow you to see the preferences of your entire staff in one place. You can see who has interests that you didn't know about. Those people can then be approached to do a bit more. Maybe they can make watch alike or readalike lists. Or what about asking them to prepare a "boot camp" for the rest of the staff on their specialty? You can work with them to figure out how they want to share their knowledge with everyone else. A list, a video, audio file, slide show....whatever that staff member wants to do. You could use this time to gather the different voices from people, get staff for whom it is harder to find work from home activities involved, and create content in varied formats to share with your patrons.

Remember, you staff will be more comfortable sharing their knowledge in different ways-- verbally, written, visually, etc.... and this is great because your patrons will each prefer to take in information in different ways.  We all do. Let's celebrate and honor that and create useful and helpful content in the process.

They are many applications for the future use of the information you gather by asking your staff to share their quarantine leisure options with each other [and patrons], but immediately this activity will bring everyone closer together, and it just might convince them to keep communicating as well when this is all over.

Click here for all of my RA Pantry posts on the Stock Your RA Pantry Archive page.

Stock Your RA Pantry: Make [or Update] Your Old Book Lists and Share Them Here

After a few days of other news, I am back with Stock Your RA Pantry, a series of posts that address the things you can do from home to enhance your RA Services and Resources both now and going forward. And, these are all things any library worker can do, no matter what their official job at the library happens to be.

All of these posts will use the label, "RA pantry," and will be gathered together on an archive page [eventually].

Today I want to address all of those book lists you have made, as a library, and posted on your websites but never updated. We make these lists once and then keep using them, forever. NO judgment here; we all do it. 

Not only are the titles old but I would guess that they are probably overwhelmingly white, male, able bodied, and heteronormative. Take a moment and go look. I can wait.....

Now is the time to go through the lists you already have on your websites and update them. Are the topics still useful? If not, get rid of them. If they are useful, when is the last time you updated them?

Online lists can be one of your best tools to help readers either in person or online. Why? First, they are easy to access anywhere. Second, the topics can be as general or specific as you want; you get to create them however you want. Base the topics on patron requests, your personal interests, local topics, or current trends-- whatever, you decide. But the very best thing about online lists is that ANY STAFF MEMBER CAN CREATE ONE!

For example, you don't have to work in the children's department to come up with a list of fun read-alouds with 4 years olds. Nor do you have to work with adults to create a list of swoon worthy romance. In fact, online lists are one of the best ways to allow all staff to participate in your service to leisure readers. It is also the best way to ensure a variety of voices are included in the book suggestion process. 

Now obviously, not every staff member is trained in book list creation, but that doesn't mean that you, someone who does work in RA regularly, cannot solicit ideas and lists from them and then use NoveList summaries and appeal terms [or another resource] to create quick annotations [as long as you say, annotations from NoveList you can "borrow" their words].

Once you have a stock pile of up to date and inclusive lists, they can be used by any staff member, from any desk to any help reader AND they can be used by readers from home to find their next good read.

Now here are some guidelines to creating the best lists:

• Assess what you have; identify what can go vs what needs an update. Don't keep lists that are no longer relevant just to have a certain number of lists stockpiled.
• The lists you are updating should contain titles between 2-5 years old. That is the sweet spot where you know the book is still relevant but your patrons have probably forgotten about it, meaning you look the most awesome for suggesting it. Also, it is more likely to be on the shelf.  Do not include brand new titles. You can use those new and popular titles as the hook though, such as Read a Likes for The Nickel Boys.
• Every list needs a diversity audit. You should be aiming for all lists to be at least 50-50 men to women and 30% diverse voices. If you cannot make the list at least that EDI compliant, I think it is because you are not trying hard enough, not because it is impossible. But, I am telling you now in no uncertain terms, if you cannot hit this bare minimum requirement, do not post that list! Here is my inclusive suggestions for fans of David Baldacci post to inspire you to work harder. Feel free to use it on your websites. 
• Farm out the lists you want to update to any and all staff who want to help. Send out an all staff email. Ask people [no matter their job title] if they want to update a list. Maybe offer a quick zoom meeting training on how to use NoveList or other resources to all interested staff in order to show them how to do it. Or just send out the ask and see what you get back; contact those who want help specifically.
• Ask people for their ideas on list topics. Encourage all staff to contribute a new idea, a new lists. This is our chance to really expand the breadth of our offerings and to identify hidden areas of expertise and interest among our staff. Maybe they don't feel comfortable creating a list, but they have an excellent idea for one.
• Create a shared Google Sheet for all staff to access with a list of your lists, when each was last updated, and by whom. Keep a different tab for new lists in progress or ideas for lists so people can signup to help. You need a way to know what you have and when it was last updated so you can not undo all the good work you do now by going back to ignoring it again.

This is an excellent opportunity to both stock your RA panty AND get more staff involved in helping all patrons with your brand-- books. Do not underestimate the team building mojo that will blossom from a project like this. Everyone working alone but on a topic they are excited about, as a way to work together, to help everyone-- staff and patrons-- will foster a sense of community and team, a feeling that is much harder to foster when we are all working in the same building but obsessed about our own projects and deadlines.

If you need some ideas on well constructed, updated lists take a look at two libraries in my area who are doing this well: Indian Prairie Public Library [Darien, IL] and Skokie Public Library.

I would like to end today's post with all of you. If your library has online book lists that you want to share, please leave a comment. We can turn this one post into its own stocked RA pantry. 

Click here for all of my RA Pantry posts. While this will be a very regular series during these days of quarantine, I do plan to keep this going as a semi-regular series in the future, much like my Call to Action posts.

What I'm Reading: My Library Journal April Horror Review Column

Global pandemics are no match for my horror review column; in fact, for many readers these titles will be just what they need in the coming weeks and months. Start filling your pre-order carts now, or face the wrath of horror readers later.

Below you can find a list of the titles that appear in my April 2020 horror review column. I have added my "Three Words" here on the blog. All will also be indexed on the Horror blog soon.

I highly recommend all of these titles for a general library audience. I am very careful about what I pick to review in this column for exactly that reason. Please consider preordering these for your patrons. At the very least, 4x a year I am suggesting 7-8 titles to beef up your horror offerings. 32 titles is not that many in the grand scheme of things.

If you have a limited horror budget, consider ordering the starred titles, I am also very serious about what I give a star for this exact reason.

I would like to also point you to the interview I did with Daniel Kraus, co-author of one of the Starred titles in this column, The Living Dead, about his posthumous collaboration with George A. Romero. He also shared some of his insights about the state of the horror genre and why it is so popular right now. Kraus is especially attuned to the genre as a prolific, best selling author of horror for all age levels.

And now, here are the titles, links to the reviews, and my "three words"

Eight Spring Horror Titles To Scare Your (Winter) Socks Off

Barnes, J.S. Dracula’s Child. Titan. May 2020. 576p. ISBN 9781789093391. pap. $14.95. HORROR

• Three Words That Describe This Book: atmospheric, fast paced, epistolatory 

Brooks, Max. Devolution: A Firsthand ­Account of the Rainier Sasquatch Massacre. Del Rey: Ballantine. May 2020. 304p. ISBN 9781984826787. $28. HORROR

• Three Words That Describe This Book: stellar world building, fictional true crime frame, claustrophobic 

Carey, M.R. The Book of Koli. Orbit: Hachette. (Rampart Trilogy, Bk. 1). Apr. 2020. 416p. ISBN 9780356509556. pap. $13.74. HORROR

• Three Words That Describe This Book: menacing, thought-provoking, dystopia

Ford, Jeffrey. Out of Body. Tor.com. May 2020. 176p. ISBN 9781250250155. pap. $14.99. HORROR

• Three Words That Describe This Book: librarian main character, captivating, character centered

Pohlig, Molly. The Unsuitable. Holt. Apr. 2020. 288p. ISBN 9781250246288. $26.99. HORROR

• Three Words That Describe This Book: body horror, psychological, modern take on Gothic ghost story

Romero, George A. & Daniel Kraus. The Living Dead. Tor. Aug. 2020. 656p. ISBN 9781250305121. $27.99. HORROR

• Three Words That Describe This Book: compellingly paced, character centered, classic updated and completed

Stage, Zoje. Wonderland. Mulholland: Little, Brown. Jun. 2020. 368p. ISBN 9780316458498. $28. HORROR

• Three Words That Describe This Book: oppressive atmosphere, haunted house, traumatic

Final Cuts: New Tales of Hollywood Horror and Other Spectacles. Anchor. Jun. 2020. 480p. ed. by Ellen Datlow. ISBN 9780525565758. pap. $16.95. HORROR

• Three Words That Describe This Book: inclusive, full range of horror, shared frame

Join the Historical Fiction Party Later Today

Okay, maybe party is a strong word, but we all have a chance to get together to learn for FREE later today. I am signed up and will be there. I even made plans to be on the phone with a friend while we watch the webinar together. 

This is a great opportunity to learn together. We can use the chat at the same time. Make some new friends. But also, consider calling someone on the phone while you are watching so you can learn together. Have some side discussions with a colleague about what you are learning. Share patron stories. Maybe even stay on the phone for a bit after.

This can be a learning AND social experience.

You can sign up from now to up to an hour before the event. If you miss the signup or the webcast, you can also use the links below to access the recording. And you can always visit the LibraryReads Resources page for the link to all of the Crash Courses.

I love all of these "Crash Course" webinars because they give you the most useful information about each genre from the reader perspective. The advice and the information can be applied immediately to help readers while it will also give you a sense of the state of the genre at this moment. 

And you do NOT need a subscription to NoveList in order to use any of this info.

Please see my post from February 20th which has all of the details you need to participate.

Genre Crash Course in Historical Fiction

One of the best resources for the current state of each genre are the LibraryReads-NoveList Crash Courses. I have a link to the archives with access to each recording on my constantly updated "Becky's Favorite Free Genre Resources" page which you can access directly here or anytime at the bottom of my Ten Rules for Basic RA Service page.

So far they have tackled:

• Science Fiction on January 15, 2019
• Crime, Mystery, Thriller on March 19, 2019
• Fantasy on May 21, 2019
• Romance on July 17, 2019 
• Horror on September 24, 2019

Next up....Historical Fiction. See below or click here for details and to sign up. I generally miss the live webinar but I alway sign up so they send me the recording. 

I have learned something from every single one, even the horror one. Everyone should watch these to get up to speed on the current trends, hot authors, and best practices when helping fans of the genre.

Webinar: Crash Course in Historical Fiction

Do you have a go-to strategy for helping historical fiction readers? Whether your readers are fans of family sagas or shady ladies, let NoveList and LibraryReads break down the best historical fiction has to offer your readers — from Biblical fiction to World War II and everything in between.

Join us as they cover:

• Why readers love historical fiction and how libraries can ramp up their collections
• How historical fiction developed, including classics, newcomers, and awards to know
• Subgenres and trends
• NoveList insider information on genre headings, appeal terms, and more

We welcome anyone interested to stay for an additional 15-minute training to share search strategy tips and learn where to access genre-related information in NoveList.

Wednesday, March 25, 2020 from 2-3pm Eastern
Optional NoveList training from 3-3:15pm Eastern

Click here

By submitting your personal information, you acknowledge that EBSCO Information Services will collect and process your information in accordance with its Privacy Policy, including the categories and purposes of use for such information as described here.

Panelists:

      

Michael Santangelo is the Deputy Director of Collection Management at BookOps, the technical services collaboration between the New York Public Library and the Brooklyn Public Library.  Since starting as a children’s materials selector in 2005 for Brooklyn, he has had various positions working with collection development and technical services.  He is currently the co-chair of ALA’s Public Libraries Technical Services Interest Group and is on the LibraryReads' Board of Directors.  He reads in many genres and books published all around the world.  Besides reading, his newest favorite pastimes are going to movie revivals, visiting friends up and down the East Coast, and daydreaming on the subway.

A former lit instructor and medieval scholar-turned-RA Librarian, Kimberly Burton brings in-depth knowledge of genre fiction -- plus a passion for helping readers discover stories they’ll love -- to all she does at NoveList. She loves a great list (who doesn’t!) and develops Recommended Reads book lists, Book Discussion Guides, and other innovative RA content throughout NoveList databases. An omnivorous reader, Kimberly especially likes medieval fantasies, historical fiction, gothic fiction, and supernatural horror. Her first crush was Sherlock Holmes (more recently supplanted by David Rose of Schitt’s Creek). She enjoys true-crime TV, making art, and petting cats. Kimberly is a former ACRL fellow and current NCLA member.

Moderator Halle Eisenman leads the Editorial Content Team which oversees the creation of the lists, articles, book discussion guides, and all the other amazing and informative content you can find in NoveList. Prior to working at NoveList, she spent a dozen years working for a public library system in a variety of roles, but no matter what her job title, her favorite part of any day was suggesting books to patrons. When not at work, Halle can often be found walking her dogs (they get lots of exercise when she’s listening to a particularly riveting audiobook), binge-watching TV shows aimed at teenagers, baking, or sitting on her back porch with a book. She is currently serving on the RUSA CODES Reading List Council.

Stock Your RA Pantry: Get Busy on Goodreads

Every day this week I am going to have a post in a new series I am calling: Stock Your RA Pantry. All of these posts will use the label, "RA pantry," so that they can be gathered together. Later this week I will start a new page to gather them all, but for now, I just want to get this going.

Today I have something every single one of you should have already been doing, but now you have no excuse not to. 

Get a work Goodreads account and start entering titles.

Many of you have personal Goodreads and if you want to use that for work too, that's fine, but I would say set up a new account with your work email address. You want to use this shelf to only promote books to their best reader. This is not where you would go to chat with friends about books, give bad reviews, etc...

Now spend some of that work from home time adding books you have already read. Old favorites, recent loves, whatever you want. Just start adding content. Start with just titles and ratings. And just cut and paste NoveList appeal terms [with a statement that they are from NoveList] to get started. You don't need to write a trillion reviews ASAP. A little each day. But do it now because you finally. have some time. 

Here's the thing, every single staff member can be doing this. From pages to maintenance staff to the Director. Everyone! I talk about this in my general all staff training programs. In fact, this is where I begin, by reminding all staff who work in a library that your brand is books. The public expects everyone who works in a library to have a connection to books. The public thinks everyone who works in a library is a librarians. The public wants to know what you are reading.

We need to exploit this and couple it with the fact that we wish we had more time to talk about books and reading. We wish we could suggest books to readers more often. We wish we had time to share book recs with our fellow staff members.

Guess what, we can do this on Goodreads because now we do have more time. We always could. I go into libraries and say this all the time. Everyone should get a Goodreads shelf and the library should link them into a group. Staff can share what they are reading, rate the titles, provide appeal terms and short comments about why it is a  "good read." 

As a Trustee for a public library I know we are working with managers to figure out how to have meaningful work from home for clerical staff. Not because we are jerks and want them to justify being paid while stuck at home, rather because we don't want them to lose their connection to the team, the the organization, and to the community. This is a difficult time emotionally, especially for our frontline staff who are missing their regulars, who want to be doing something to help but don't know how. Creating Goodreads shelves and stocking them, is a wonderful way for staff to contribute to the library's mission no matter their job title. Feeling useful is important. Busy work is not useful, but creating a database of staff reviews and suggestions is one of the most useful things you can do together, now. Heck, I wanted you to do it before now, but I'll take now. And once you have started it, keeping up is much easier going forward. 

Exactly who should link up the shelves and how is something that your library has to figure out. Those logistics and conversations should be started now though. Figure out how to get your administration talking about this. Encourage all staff to use their work from home time to start a shelf and begin filling it up. This is meaningful work that every single staff member can do. How you will link it for staff and the public to access can come later.

Not only does this activity help you keep track of your personal reading,  but also, the compound interest of everyone doing it means that every staff member [and if you link everyone into a group as the "blank" public library staff, every patron too] has access to everyone's reviews.

Think about how much easier it is to suggest books to readers when you have reviews and comments compiled by all of the library staff. Think about how much more helpful you can be if you could easily, with a few clicks, draw on the expertise of staff from throughout your organization, who will all have a variety of interests, way more varied than relying on just yourself for your specific department staff. 

This is a very literally take on stocking the RA pantry because you are literally stocking the virtual shelves with book suggestions-- varied book suggestions, from across the leisure reading landscape. You can use the combined efforts of all of your staff to help readers online and when they come to the desk. This becomes your local book recommendation search engine. [Bonus, tell staff that if they give a book 5 stars it means that book is eligible to be on the overall "Staff Favs" display [in house and online]. Then sit back and watch how much easier creating "Staff Favorites" lists and displays get from now on, simply because you asked everyone to participate.]

Now take your imagination one step further. Imagine patrons encountering the library staff's group shelves. Because Goodreads is where your patrons go to get book recommendations, from friends and strangers, but not generally form their local library. This makes me sad and angry. We need to be there too, for the public to encounter as they use the site to identify their next good read. We are the experts and yet, we are always running to Facebook, Instagram, or Twitter to suggest books to readers. We should instead double down on our efforts to be visible and available on Goodreads, for them to stumble over when they need us, in the place they went explicitly looking for a reading suggestion.

Use this time to get your own work shelf started. Add reviews and rating. Please only books for which you can say positive things. This work shelf is for suggesting books to their best readers, not for you to criticize. You are creating a resource here. A database of reviews that everyone can use to help readers. Who would most enjoy the book? Ask yourself that and share that answer. That's how this because a useful resource. 

You are also creating a team building experience where staff who don't normally interact with leisure readers can help with one of the library's missions. Don't underestimate how good this is for morale. I have seen it work wonders across library staffs big and small.

Also staff can shelve and review books that they normally wouldn't get to talk about in the regular line of work. In my travels around the country, when I bring this idea of staff Goodreads shelves up, I always do an informal poll. I ask the staff assembled, "Who works in Youth Services?" Hands go up. I then ask, "How many of you in YS love steamy romances?" At least one hand [if not more] goes up. EVERY. SINGLE. TIME.

People are always surprised. Why? They are adults and don't only read kids books. I mean even I don't only read horror. Well because YS staff cannot talk about steamy romances at the children's desk, no one hears then talking about those titles, but that doesn't mean they aren't reading them and loving them. If they had a staff Goodreads page, they could post their favorite romances and the staff helping romance readers would have access to useful RA information from one fan to pass on to another fan.

That is just but one example of how getting busy on Goodreads now can help your organization for years to come.

So get busy on Goodreads. Start your shelf and then communicate with your supervisor about this idea. Move it up the chain. Keep stocking your shelf while you wait. Share this post on your work Slack channels or however you are communicating virtually. Spread this idea. It will be a fun quarantine activity AND it will help your organization going forward, both in keeping a sense of teamwork going from afar AND in helping patrons. 

Click here for all of my RA Pantry posts. While this will be a very regular series during these days of quarantine, I do plan to keep this going as a semi-regular series in the future, much like my Call to Action posts.

Stock Your RA Pantry: LJ, Booklist, and PW Free Access Means Free CE

Every day this week I am going to have a post in a new series I am calling: Stock Your RA Pantry. All of these posts will use the label, "RA pantry," so that they can be gathered together. Later this week I will start a new page to gather them all, but for now, I just want to get this going.

Stock Your RA Pantry means that these are posts about how to give yourself a leg up for when we get back to normal, by doing some work now. I will be providing ideas and insight into how you can use the resources we have coupled with some extra time, the time we never have when we are also helping patrons, to give ourselves a stockpile of knowledge, resources, and information that we can immediately draw upon when we are back to public service.

Today's post is about something very familiar. So much is different but a few things can go on without much adjustment, like our regular journal reading.

Whether you are someone who orders items for your library or not, there is reason to be excited that you can get access to all the major journals online for free right now.

First, let's begin with the links on how you access them, and then I will write about why you should care, especially if you are NOT someone who orders for your collections [which is probably more of my readers than not].

Use these links to access the journals for free; both their online content that was previously behind a paywall and full digitized print issues:

• Booklist: Just go to the website and everything is available without a login
• Library Journal: Go to this page for the FREE ACCESS login info
• Publishers Weekly: Full info here and they have an app if you prefer that

Now, if you do collection development this access and its use is obvious. You can continue as you normally would reading the reviews and placing orders. However, I want to make sure everyone who reads this blog understands that there is something here for them too.

All three of these journals, but especially Booklist and Library Journal are also a great resource for you to keep yourself in the know when it comes to helping leisure readers.

A great place to start is with reading the reviews. Many of you might not have had the print issues circulate your way in the course of your jobs, but now, they can come right to your computer screen. Reading reviews, even if you never order items for a collection is an excellent way to stay in the know when it comes to current releases, trends, and readalike options. 

Reading reviews allows you to think about what type of reader you would give the book to, exposes you to more authors and titles than you could ever read on your own, and gives you a sense of the broader landscape of what is coming out at the moment. It is also much easier to spot trends when you have a broader scope to look through. You will never read all the books, but you CAN read the reviews of quite a few of them. When I taught the RA class at the MSLIS program, I had a lecture on using reviews as a resource to help readers that I gave to every student each semester. I still hear back from former students that it was one of the most useful things I taught them.

After getting caught up with reviews of upcoming titles, you can move on to coverage of the genres. This is the best time to get yourself in genre shape. Begin with those genres with which you are least comfortable.  Do a search on a genre and read the articles and lists that have been recently written about them. Library Journal does genre overviews regularly and Booklist has a spotlight on at least 1 genre or format in every issue, meaning once a year they get through just about everything. 

Moving on, these two journals both offer free webinars on a variety of topics. Click here for Booklist access and here for Library Journal [under each category you can choose upcoming or past].

Finally, stay connected with all of the news in the entirety of the book world by checking in with all three each day. The books are still coming out, conversations about books are still happening, and when we do finally all get back to our libraries we are going to be swamped with work. Use this time to catch up on you personal backlog of knowledge. Get yourself in the best shape of your life when it comes to your knowledge about the book world, especially when it comes to the current state of the genres.

Click here for all of my RA Pantry posts. While this will be a very regular series during these days of quarantine, I do plan to keep this going as a semi-regular series in the future, much like my Call to Action posts.

Publisher Library Marketing Teams Helping You to Keep Helping Readers

Today, as most of us have been getting adjusted to no in person patrons, I wanted to remind you all that the same library marketing teams that we rely on in normal times, are still there on the internet, and in fact, are upping their virtual game.

EarlyWord provides this easy linked list of all of the publishers and their library marketing team pages, where applicable. 

Please remember to visit them virtually. They are all still writing newsletters, offering links that will be helpful to you and your patrons, and providing content you can push out to your patrons.

Click here to get started.

I plan to be back next week with original content including ideas on projects you can all do from anywhere to keep RA Service going and actually improve it in the long run.

Have a good weekend and stay safe.

Resource Alert: Super Library Marketing

Starting next week I am going to have some concrete things you can do to keep providing RA Service  to your patrons even if your library is closed and you are at home, and I am going to start with how you help stock the "RA Pantry." But before I get to that, I think we all need a reminder on how to best market ourselves in general.

My colleague, Angela Hursh, has an excellent Library Marketing website, Super Library Marketing, where she writes extremely useful posts about how to market your library and its services. Her tips and advice are practical and intuitive. She goes out of her way to make things easy to replicate and gets you to think about the larger implications, the WHY behind the marketing choices we make.

Her advice is not just for marketing people. This is advice that every library worker can learn from, and as you know here at RA for All, I feel very strongly that everyone, all library workers, can help with your RA Service, so of course, I also support Angela's marketing for all.

She has been posting most recently about the "new normal" but now is also a great time to look at her archive of information and ideas. You have some time right now to sit back and think about how we market ourselves. You can give a hard look at your strengths, weakness, opportunities and threats [SWOT analysis], assess where you are and what more you can do. And as you identify places to improve, Angela is there to help you. She's been there for a while too, so there is a lot of backlist information that you can access right now, information that is new to you!

Head over to Super Library Marketing and read her posts. Or go over to her YouTube channel  where Angela posts weekly 5 minute, practical, easy to implement marketing ideas.

Click here for Angela's Channel

RA for All Virtual Roadshow Visits Australia For a Brand New Horror Presentation [With Bonus Time Travel]

Later tonight I will be presenting a BRAND new 90 minute Horror for Libraries virtual presentation in Australia. Except....it will actually be Thursday for them. So.....I am going to be time traveling tonight from 9-10:30 pm Central!

It is my third such time travel to this conference in Australia, and I for one never get tired of the joke [although my gracious host Ellen probably does].

This presentation contains all new material that I have gathered for the Third Edition of my Readers' Advisory Guide To Horror.

This will be the first time I present some of this material and the group knows I am actively looking for feedback.

I am making the slides available for free here, as I do for every presentation I give, but I would also like to ask that if any of you would like to give feedback, I would greatly appreciate it. Library workers only please, not authors.

I will address one issue that will come up, one that I will be addressing in my speaking portion of the presentation. I have 3 "Heads of Horror." There was one more that is represented in another side who I made the deduction to leave off, someone people might question-- Victor LaValle. I have done this because LaValle has not shown me that he will continue to work in horror solely. The three authors I did include are firmly entrenched in horror. Even Machado's memoir from last year used a horror trope as its frame.

LaValle is clearly committed to "speculative" fiction in its entirety and is exploring the places that this will take him. I am super excited as a reader to follow along, but it would not be fair to place him at the top of the genre as THE example. Nor did I also pick bestsellers like Grady Hendrix and Josh Malerman because you all know about them and have read them. But all of these authors ARE represented throughout the presentation.

For historical perspective, I took a HUGE chance in 2010 [when I finished the manuscript] by proclaiming Joe Hill and Jonathan Maberry as the two authors libraries needed to know about, the authors who would drive the genre into the future. Thankfully I got that call right. But, it means I have to make sure I do the same this time too. I have to get it as right as possible.

This is an example of what I mean by feedback. I would love more constructive and useful questioning like this question I posed to myself a few weeks ago.

Please click on the RA for All logo in the top right of the blog to find out how to contact me. In a few weeks I am going to start turning my notes and presentation into actual draft chapters of the book, so if you have feedback, bring it on.

Oh, and when you look at the slides, please note, I used some animations so you have to hit "Present" and go through the presentation to see everything. There are also links throughout with more information. So go ahead and poke around.

Thanks and Happy Haunting!

Click here to view slides
Click present to see everything