by Becky Spratford
It is becoming a common refrain in genre fiction circles: readers are in the midst of a horror renaissance, the likes of which we have not seen since the 1970s and ’80s when Stephen King exploded into the publishing world, spawning a best-selling interest in terrifying tales. However, there are a few big differences between that and the current horror boom, as Ben Rubin, horror studies collection coordinator for the University of Pittsburgh Library System, tells LJ, “Horror is experiencing a renaissance in many ways, including in the recognition and celebration of its diversity. The genre has always been diverse, but more attention is being paid to long-marginalized creators both from the past and present. This not only highlights the depth of the genre, but also ensures its continued relevance in the 21st century.”
More authors are being invited to the horror party, and as they enter, they bring their lived experiences to the stories they craft. The result is horrifically wondrous as readers are treated to a whole new universe of monsters, unsettling situations, and anxiety-inducing frames, inspired by people and places that had been previously left out of the horror conversation. Horror is also in demand due to the unnerving fact that the world is a scary place for everyone, and it has been, without respite, for years. Many readers are actively seeking out horror novels as a way to escape, if only for 300 pages, from the real terror in their lives.
For all these reasons and more, readership and sales of horror have reached a staggeringly high peak, and publishers big and small are stepping up with a breadth and quality of titles that has not been seen before. No longer eschewing the h word in marketing copy nor tightly corralling release dates to fall’s spooky season, publishers are positioning the fear front and center, assailing the hearts and minds of mainstream readers with terrifying tomes every month of the year. LJ has surveyed the publishing landscape, looking under the bed and in the creepy basement to find the trends and titles of the next six months. There are new key authors taking possession of the genre by claiming old tropes and making them new; small presses are making huge waves; and the voices of marginalized authors are creating change and energy. As this guide to the genre shows, horror is on the leading edge of publishing.
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