I am working on a few bigger projects today, however, I did not forget about the blog. I have an essay I have been saving that looks at why Romance is thriving with data to back it up.
We need to stay on top of the biggest trends all of the time, yes. But it also helps to give these trends context. The increased interest in Romance readership, especially titles not from the white, hetero, cis POV is undeniable. So take a few moments to look at Public Books' report, "Genre Juggernaut: Measuring "Romance"
This essay will help you understand where the current interest is coming from and how it has been sustained, as well as give you a sense of where it might be headed.
The data here is fascinating and presented both in text and with visuals. It is also helpful to understand the emergence of Romantasy (Romance Fantasy) as its own category, and a term we see patrons using when they come in to ask for books.
Give the article a look and maybe use some of the things you learn to engage your Romance readers in conversation about what they are reading, what trends they are seeing, and why they want more of. Even if you are not a Romance reader yourself, this essay will get you up to speed immediately on where the genre is at this moment.
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