Yesterday, NPR and Ipsos released the results of a new poll of 2,000 Americans which tried to gauge information both about their reading habits and opinions.
There are MANY take aways from this survey's results and I know I will be using them in my talks going forward and I am sure I will write a few posts about what is here, but for today, I want to make sure everyone has all of the information to use as they help their patrons.
Here is the full survey with the results, question by question.
Here is the Ipsos breakdown document
Here is access to the audio and text versions of the 2 minute story from NPR yesterday. This post includes som useful charts as well.
As I said above today is for posting the survey data. We need time to think about using this data as we move forward to help out patrons. I will say though, upon my first few readings, not a lot surprised me here except for that fact that among readers and non readers, 2 in 5 people still don't think audiobooks are reading. This strikes me as odd when viewed alongside the HUGE growth in audiobook listening we have seen in other surveys.
Please use the links above and think about the results, compare what you see here to your experience working with leisure readers, and use all of it to strive to serve your readers better.
I will be doing the same thing over the next few weeks as well.
2 comments:
Gonna ask, how honest do you think people were being in that survey? The relatively low number of professed romance readers, and high number of literary fic readers really struck me based by what I see every day in the library (although romance readers are notoriously voracious, I suppose). I also think that people may have fudged a bit on the "Did you read a book in the last month" question - I suspect that there were more than a few "Oh, I read a long reddit thread, that counts" responses ...
I am also skeptical. That is why I am giving myself some time to react to it. Your ROMANCE point is exactly where I started to doubt some of the replies. But I think taking it as self reporting is also important for us to think about. As I said more soon. But yes-- excellent point.
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