Super Library Marketing 2023 Guide to Social Media

Angela Hursh of Super Library Marketing has a set of best practice guides for using social media in libraries, completely updated for 2023. She has one for:

• LinkedIn
• Facebook
• TikTok
• YouTube
• Instagram
• Twitter

Each post goes into well researched and tested detail about how to use the specific special media for your library in the most efficient and effective ways.

I have used her advice in the past and will be sure to update my practices going forward.

Trust me, she knows better than you. Everyone has something to learn from these articles.

Resource Alert: Super Library Marketing

[Eds Note: It's Friday and I have had a LONG week. For those who do not know what I referring to, click here and here. Today's post is short but useful.]

In the biggest understatement of the year-- library workers are stretched thin. Everywhere and in every way. 

One thing many of us need but do not have time or money for is promotion and marketing. If you are lucky enough to work at one of the very few libraries that happen to have a marketing department, good for you. But most do not.

People ask me all of the time for marketing and promotion tips and help and I ALWAYS point them to the same place-- Super Library Marketing run by Angela Hursh.

Here  is an example of the  advice she can offer from LibLearnX last weekend in a program entitled, At “No More Neutral: How to Use Marketing to Position Your Library in Challenging Times.” From the American Libraries article recapping this program:

"Presenter Angela Hursh, manager of engagement and marketing at NoveList and author of the Super Library Marketing website, discussed how some libraries across the country are strengthening the public’s perception of what they do, rallying their supporters, and responding to book challenges effectively using the tools at their disposal.

“[Challenges] really threaten the existence of your library,” Hursh said. “Not talking about it is not going to prevent a challenge.”

Read the recap but then visit her site. Use her posts, videos, and archive of advice to help promote what you are doing. Add reading her blog or watching her on YouTube to your regular work schedule.

You can't NOT do basic marketing and promotion (no matter how busy you are) and you can very easily be doing it wrong or a way that can even hurt your library. But you have help. Use  it.

Keep the link to Super Library Marketing handy and visit it often.

Unboxing Videos At Your Library Featuring Pell City [AL] Public Library

Back in May I wrote a post entitled "Why Aren't More of Us Doing Unboxing Videos at Our Libraries?" From that post:

...What is an unboxing video? Well, they are videos where people open something new to advertise it in some way. Here is an article from last Fall in the New York Times that explains it and talks about why people really love them. 

The other day I realized that this would be perfect for libraries. We could open up boxes of new materials as they come in and show them off to our patrons. Not only would this increase interest, it is also a wonderful way to showcase the breadth of our holdings. And it bridges that physical virtual divide perfectly-- showing people online what we have in the building and getting them excited to visit us. 

So I went out in search of libraries who are doing unboxing videos and the only public library I could find who does these regularly is Hatfield [MA] Public Library. Click here to see their extensive unboxing video playlist. These videos are great because they do them regularly. It looks fairly low tech. They literally film themselves opening the boxes that come in, remove the items and talk about them. Sometimes it is nothing more than looking at it and reading the cover copy. And most importantly, they are having a lot of fun while doing it. Their excitement for every item is infectious. 

A viewer cannot help but get excited to checkout one of the items. It is such a great advertisement for what we have in our collections. And, it shows the tax payers what they are getting for their tax dollars. It is a powerful marketing tool in many ways.

Click here to read more from that post.

One of the best things about this blog is that I can write a post one day and someone out in the library world finds it at a future time, the time when they most  need to find it. I can help people in real time or in the future. I take this fact very seriously because I realize it could be a blessing or a curse.

Take for example this past Monday when the Pell City Public Library in Alabama reached out to me from a library, far away from me, about a post from 9 months ago about their unboxing videos after coming across the post above. They are very proud of their purposefully goofy unboxing videos which you can view here.

And I would agree they they are goofy, but that is because they are enjoying themselves and illustrating how fun the library is with their excitement. They truly love sharing each title as it comes in, even if they know nothing about it.

Unboxing videos are an excellent way to get your community excited about your collections, drawing them in across the physical virtual divide, and making the collection the star. Your enthusiasm is contagious and will draw patrons in to give some of the books a try, books they mightn't have know you carried without seeing the video. Sure they know you have the newest best seller, but do they know about some of the excellent smaller releases that your collection development people are adding on a regular basis?

Well, if you posted an unboxing video, your patrons would see every title, without them being already sorted by fiction/nonfiction or kids/teens/adult or even by format. We understand the breadth of our collections because we see the entirety all of the time; however, the average patron only knows about the items they encounter when browsing in their preferred section of the building.

Again, why aren't more of us doing these?!?!?! And don't say you are two small-- both of these libraries I have put a spotlight on are tiny. Also don't tell me you don't have the time. Are you opening the boxes of materials you are receiving? I am going to go out on a limb and say that is a yes for 100% of you. [Okay it's not a limb, but that is my point.] Well, when you open them, set up a camera to film it. There are no good excuses here to not do this.

An added bonus in Pell City, they film the videos in different parts of the building showing off their spaces too. They make a point to mention where they are in the building. You don't have to only unbox your books in the hidden back rooms of the library.

Thanks to Pell City Public Library for reaching out. If you are doing unboxing videos, please let me know. I want to showcase your work.

RA for All Roadshow Visits ALA Annual: Panorama Project Update Program

The Panorama Project is hosting a session at the ALA Annual Conference in Washington, D.C. on Sunday, June 23, from 1:00 - 2:00 PM (Room 152A at the Washington Conference Center). 

Sari Feldman (Executive Director, Cuyahoga County Library and former ALA President) will provide an update on issues regarding digital library lending. 

Sharon Bruni (Associate Director of Public Services, Mt. Lebanon Public Library) will present the initial findings from the Project’s recent survey of Readers’ Advisory activities. 

Becky Spratford (librarian and founder of RA for All) will present tips on how libraries can address the online and social media promotion opportunities surfaced in the initial survey results. 

Alexis Petric-Black (Senior Manager, Publisher Relations, Rakuten OverDrive) will present Panorama Picks, our recently launched program that uses library demand data to reveal opportunities for booksellers, publishers, authors and libraries.

Yup, that is where I will be at 1pm today. Here is the link to the slides. The bulk of this presentation is Sharon presenting the  preliminary results of our survey. She did an amazing job articulating them via the slides, and whether or not you are here in DC with us, these slides will help every single one of you to do a better job.

My part of this presentation is going to entail spending 10 minutes to address how we move forward with what we know. Since I only have 10 minutes, I am using this space to get all of my thoughts down. I will mostly focus on the social media aspects at the end of this post in person.

I was happy to see that the the findings fell in line with my 10 Rules of RA Service, specifically rules Rules 7-9:

7. Use resources 

• Think of your job as “leisure reading reference." 

8. Working together is your MOST valuable resource

• both across whole staff and with other libraries 

9. Bridge the physical-virtual divide

• opposite sides of the same coin 
• find ways to get your in building stuff online AND your online stuff in building 

The overall theme of the survey, and really the entire RA Impact Committee of the Panorama Project is that we need to do a better job of owning that we are the book experts in our community. Own It and Flaunt It

But how? I am going to give you tangible take home; things you can start doing at your libraries when you return, with links to more details. And all of it is related to these guiding rules above.

First, we need to stop trying to do everything our selves. As rule 7 states, we need to use resources better. For some weird reason, we have decided that RA work has to all spring from our brains. But that is completely unnecessary. We have spent over 100 years at our public libraries training patrons to come into the library, ask a question, and wait while we look up the answer. The expect us to look things up. Why don't we allow ourselves too with RA? Actually I don't care about psycho analyzing this. We don't have time. Just stop. Use resources.

But more important than the fact that using resources is the core of our profession, it just makes sense. We have limited time to learn about everything, and someone out there has written something about a book your patron would like. Read someone else's comments on Goodreads-- especially 5 star and 2 star reviews to see a range of opinions on a book, and use lists from other places around the web. I have much to say about this topic of how to use the words of others including many examples of resources, you can pull up those posts here.

This leads directly to rule 8 and my second point. One of our best resources is the work we are all doing at our libraries, but for some reason, and the survey supports this, we don't share and work together when it comes to helping leisure readers. Why not? Our staff all read. From the maintenance person to the pages to the clerks, all the way up to the Director. Trust me, I travel all over the country doing these trainings and I have never been proven wrong. Our staff are reading and yet, we are not asking the people who don't work in our departments for help with our work on the service desks.

Why not? If we get more staff involved, by asking them to share what they are reading, we then have more voices as part of our book recommendation engine. More voices means more titles, but more importantly, it also means a wider range of options are being presented. Not only are our support staff more diverse than the professionals [we are 80% white ladies], but when we include everyone on staff, we get a wide range of ages, reading tastes, and new ideas.

You also free people up from only talking about what is happening in their specific area of the library. For example here is an interesting thing I have learned in my travels. Every where I go I ask the Children' staff to raise their hands. Then I ask the ones who also love to read erotica, keep their hands up. There is always at least 1. Are you shocked? If the answer is yes, they you are failing at working together. Just because someone works in children's does that mean that they only read children's books; they just can't talk about their love of the other titles at their desk [for obviously reasons in this example].

But if we find ways to ask everyone to share what they like, we can promote a wider range of books. Using the compound interest of the reading of the entire staff, means we go from promoting 10, 20, 30 titles, to being able to offer hundreds and then over time, thousands. It quickly adds up.

But how? Here are a few ideas you can try at your library:

• Ask everyone who works at the library and is on Goodreads to friend the library shelf. Tell them that if they give a book 5 stars, that means you can add it to the staff recommendation shelf. Make it easy to participate, but also you need to stop caring which staff members voices can be represented on the staff rec shelf. They don't have to be professional staff or even work the public service desks.
• Sometimes even this first idea is too much for some staff to participate. In this post I talk about sending out a monthly email to all staff and asking them to share some recent good reads.
• Find ways to reach out to libraries in your area, especially for smaller libraries, this allows you to get more voices involved even if you only have a staff of 4. Connect with people, in your region, all over your state or across the country. You can use their Goodreads shelves, websites, or even create a statewide place to share book recs like one of my favorites, The Missouri Book Challenge whose motto is "When Missouri libraries compete, everybody wins."

As you can probably see now we are already transitioning to the next rule-- Bridging the Physical Virtual Divide. I could go on about this topic for an hour, in fact, I do this frequently. But here I want to talk about social media use specifically. We are going about it all wrong. This is where we can Own and Flaunt our work better, but we first have to understand that the work we do online is NOT SEPARATE from the work we are doing in our buildings. They are simply the opposite sides of the same coin. When we look at it this way, our work on social media improves.

Here are a few Social Media and Libraries tips that the vast majority of us are not doing with concrete examples of things you can try:

1. Pick one platform and use it, I suggest Instagram for you library work. Why? Because it is the easiest way to turn in-house work like displays or staff recs into posts. Make a display? Take a picture and post it. My favorite, and it goes with the previous rule, at your staff day, ask everyone to bring the best book they read in the last year-- not from their department only, not that only came out in that year-- the book they most enjoyed since the last time you met. They bring it to staff day and at some point, you get everyone to pose with their book in a picture. Later you turn those pictures into a weekly series of staff book recs on Instagram. 1 a week for how many weeks you have staff. And then if it doesn't finish the year out, either repeat [because social media has a VERY short memory] or send out an all staff email to ask for more volunteers. This gives you a a wide range of personalized reading recommendations.
2. Redirect your work from that one platform to other social media. Once you have picked one platform, you don't have to abandon the others, just stop creating original content on the others and send them to the place where you are posting a lot.
3. Post frequently, like all the time frequently. You are not spamming people if you post the same thing 3 times in one day. The way the social media feeds work, even the savviest users miss things if they aren't posted more than once a day. But also, be consistent. Have content every single day. You are going to be seen more frequently if you have regular content. Once a week doesn't cut it. Every. Single. Day. Honestly if you don't post that frequently you might as well not do it at all. Use scheduling software and options to pre-arrange content. And also, this is where the opposite sides of the same coin issue comes into play, if you can use content you have already created for in house use as a social media post, you are maximizing the number of people who interact with the library and the books you are recommending. You are actually doing less new work but reaching more people with the good work you have already done in both places-- the building and the web-- at the same time.
4. Use Twitter to connect with other libraries, publishers and authors. I know I said pick one platform, but that was for your patron service. To make sure that our libraries can do rules 7 and 8 better and also to promote the great work we are doing to connect readers with books, we also need to reach out to where the authors and publishers are most frequently interacting with readers these days-- Twitter. Let the authors and publishers know by tagging them, that we are suggesting their books. Even if all you are doing is retweeting their tweets, they will notice you are helping their promotional engines. And then- repeat the post frequently advice.
5. Do unboxing videos. I do not have time to explain this one, but I have an entire post here. We get boxes of books every week. We should be opening them on YouTube and mentioning the authors, titles, and publishers and reading the cover copy. Why should only the back room staff get to experience the joy of the new books? Spread it to your patrons. Get them excited about the materials. Promote the authors and their books. It's all in this post.

There is much more to say on this topic and I post about all of these issues regularly here on the blog, but for today, this is a start.

I know we are all doing great things at all of our libraries. I know because you have brought me to many of your libraries to see what you are doing and help you get better at serving leisure readers. But we all need to be better at working together and flaunting our awesomeness. The compound interest of every library taking the advice of the work we are doing on this project-- all of us working together and promoting the great work we do getting books into patrons's hands, ultimately leading to more book sales all around-- that can become one very loud voice. All of our smaller voices joined together will reverberate and shake the core of the problem. That problem is huge. The publishers don't respect our power to create sales. Sorry if that rattles some feathers here, but it is true and someone has to say it out loud. We wouldn't have the Panorama Project if they did. But here's the thing, we blame the publishers for not respecting the power of our voices, but we should be blaming ourselves.

We do not respect the work we are doing enough to shout it from the rafters. I know this because you hire me to help you improve at this in your libraries. Let's start today. Climb up on our preverbal roofs-- social media-- and start crowing about yourselves, your work, and your RA skills. Encourage your staff and neighboring libraries to join you. Let's unite as one voice and prove what we know. That the work we do, leads to more people discovering more great titles, which leads to more sales than there would be without us.

Why Aren't More of Us Doing Unboxing Videos at Our Libraries?

Today's post is more of a question because there is a huge social media trend that is growing in popularity every day. One we could easily be participating in, but as far as I can tell, we aren't. At least not in large numbers.

What am I talking about-- Unboxing Videos. What is an unboxing video? Well, they are videos where people open something new to advertise it in some way. Here is an article from last Fall in the New York Times that explains it and talks about why people really love them.

The other day I realized that this would be perfect for libraries. We could open up boxes of new materials as they come in and show them off to our patrons. Not only would this increase interest, it is also a wonderful way to showcase the breadth of our holdings. And it bridges that physical virtual divide perfectly-- showing people online what we have in the building and getting them excited to visit us.

So I went out in search of libraries who are doing unboxing videos and the only public library I could find who does these regularly is Hatfield [MA] Public Library. Click here to see their extensive unboxing video playlist. These videos are great because they do them regularly. It looks fairly low tech. They literally film themselves opening the boxes that come in, remove the items and talk about them. Sometimes it is nothing more than looking at it and reading the cover copy. And most importantly, they are having a lot of fun while doing it. Their excitement for every item is infectious.

A viewer cannot help but get excited to checkout one of the items. It is such a great advertisement for what we have in our collections. And, it shows the tax payers what they are getting for their tax dollars. It is a powerful marketing tool in many ways.

I sent out a query on Twitter to see who else is doing these and I got a few responses in these categories:

• We know what they are and have thought about doing them
• We want to do them but are too busy
• Our department could do these but we aren't allowed to post videos
• Our library doesn't have a YouTube page

All are valid responses and ones that did not surprise me. But here is the thing, we are already opening these boxes and going through the items as part of our regular work. Also, anytime a box of new items is opened [which is every day], the people doing the opening and those around them already talk about the items. I have been part of this. It is one of the most fun things we get to do, see new items, touch new items, talk about new items. Let's try to capture that on camera.

It is literally one extra step. Putting a camera on what we are already doing. If you make a few videos, show them to your administrators, and show them this post with Hatfield's videos, maybe they will come around. It is a great reason to get a YouTube channel started or to add content to one you have.

My point is, don't wait for the green light to make the videos [but please wait for approval to post them; I don't want anyone getting fired]. Make a few and then show them to the higher ups. I bet many will see the benefits, and then maybe libraries will be a more powerful force in this unboxing video trend.

And if you are doing unboxing videos, let me know.

Nonfiction November: A Fun Challenge and a Fantastic Resource All Year Long

You probably noticed other bookish people posting about Nonfiction November recently. Not only is it a fun reading challenge with weekly prompts, it is also great resource, and one you don't have to only use in November.

First let me post all of the info about the month and give you the links, then we can discuss how to use them.

Here is a great explanation on the purpose and prompts for the month from the adult services perspective via What's Nonfiction? [also a great resource for NF RA in general]:

Nonfiction November is taking place again this year! What began as a challenge to read nonfiction for a whole month has become a month-long celebration of reading, writing about and discussing nonfiction, with a different themed discussion prompt to take part in every week. 

It’s such a fun way to expand your nonfiction horizons, and it’s definitely the perfect time to challenge yourself and tackle some nonfiction titles on your reading list.I can’t tell you how excited I am to be one of the hosts this year, alongside Kim (Sophisticated Dorkiness), Sarah (Sarah’s Book Shelves), Julie (JulzReads), and Katie (Doing Dewey). Each Monday, a link-up for that week’s topic will be posted at the host’s blog, which you can link your posts back to throughout the week. There’s also going to be a challenge with more prompts running on Instagram. 

Here’s the full schedule and topics for this year: 

Week 1: (Oct. 29 to Nov. 2) – Your Year in Nonfiction (Kim @ Sophisticated Dorkiness): Take a look back at your year of nonfiction and reflect on the following questions – What was your favorite nonfiction read of the year? Do you have a particular topic you’ve been attracted to more this year? What nonfiction book have you recommended the most? What are you hoping to get out of participating in Nonfiction November? 

Week 2: (Nov. 5 to 9) – Fiction / Nonfiction Book Pairing (Sarah’s Book Shelves): This week, pair up a nonfiction book with a fiction title. It can be a “If you loved this book, read this!” or just two titles that you think would go well together. Maybe it’s a historical novel and you’d like to get the real history by reading a nonfiction version of the story. 

Week 3: (Nov. 12 to 16) – Be The Expert/Ask the Expert/Become the Expert (Julie @ JulzReads): Three ways to join in this week! You can either share three or more books on a single topic that you have read and can recommend (be the expert), you can put the call out for good nonfiction on a specific topic that you have been dying to read (ask the expert), or you can create your own list of books on a topic that you’d like to read (become the expert). 

Week 4: (Nov. 19 to 23) – Reads Like Fiction (Rennie @ What’s Nonfiction): Nonfiction books often get praised for how they stack up to fiction. Does it matter to you whether nonfiction reads like a novel? If it does, what gives it that fiction-like feeling? Does it depend on the topic, the writing, the use of certain literary elements and techniques? What are your favorite nonfiction recommendations that read like fiction? And if your nonfiction picks could never be mistaken for novels, what do you love about the differences? 

Week 5: (Nov. 26 to 30) – New to My TBR (Katie @ Doing Dewey): It’s been a month full of amazing nonfiction books! Which ones have made it onto your TBR? Be sure to link back to the original blogger who posted about that book! 

Instagram Challenge: This year we’ll also be bringing back an Instagram photo challenge for Nonfiction November, co-hosted by Kim (@kimthedork) and Leann (@Shelf_Aware_). We’re still working out the prompts, and will announce them on Instagram closer to the kickoff. If you’re interested in participating in Nonfiction November but don’t have a blog, feel free to join us on Instagram and Litsy using the hashtag #NonficNov.

You can follow this link to see What's Nonfiction? and its partners' posts for each week.

So that's what Nonfiction November is and I know your next question to me, "But Becky the month is almost over why are you telling us now?" Well, one, I was too busy to post it sooner. And, two, you don't have to participate to use this month to your RA Service advantage.

The five themes are all excellent display ideas. You can do them in the building, anytime of year, or online. I especially love the idea of doing a TBR type display. This idea is brilliant because you could do it as a staff display or even ask patrons to contribute. The best part is, these are all books you want to read and I know we all have way more on our TBR lists than we have read [or will ever read].

A "Books We Want to Read" display can include anything: any genre, any format, any age level, ANYTHING. And they can all be backlist titles, of which we have tons. Patrons will love to see the books we are excited about, especially older ones that they would never know about otherwise. Just the fact that someone wants to read it, can be enough to encourage someone to take it home and give it a try.

Making this display is also therapeutic and can help you battle your own TBR anxiety. [I have a longer post about how to handle TBR anxiety here.] Think about it, putting a bunch of the titles you want to read, but know that realistically you will probably never get to them, on display is a way to get those titles in the hands of others. And getting them in the hands of others who you know will read them lowers TBR anxiety. Trust me, I know, I have been doing it for years. Heck, I did it last week.

Finally, Nonfiction November is a great reminder that we need to display nonfiction more. People love it to read for fun, myself included. We can mix fiction and nonfiction, or just have more fun, small nonfiction displays, more often. For more prompts and ideas on nonfiction displays, I highly suggest using Book Riot's Nonfiction section where they post multiple lists a day, on a variety of topics and lengths from 50 books, to 5, for all sized displays.

Remember to let the resources work for you. You don't need the ideas for all the displays or nonfiction reading suggestions, you just need to know where to look for them.

Instagram Reading Challenges With Tons of Recs Courtesy of Kelly Jensen

I have a special place in my heart for anyone who takes on any kind of month long challenge because I have subjected myself to one [31 Days of Horror] every October since 2011.

I am also often asked about ways to better engage with patrons on Instagram. I get this question because as this Huffington Post article notes, readers have really changed the way Instagram is used in the last few years as the #Bookstagram community has grown in numbers and influence.

These visually driven posts put book covers front and center, allowing the object itself to help create the buzz. But it is more than a gimmick. The text that accompanies these posts adds detail about the books themselves and the readers who are posting. The posts are inviting. People interact with the posters and ultimately the books themselves. Many #Bookstagrammers have become among the most influential book promoters on social media, especially in the areas of genre titles [romance, horror, SF, and fantasy] and tend to include more own voice titles.

Again, you can read this article from 2017 which talks about the #Bookstagram movement in much more detail.

Today, Kelly Jensen from Book Riot wrote about her experience participating in a Book Riot month long instagram challenge on her Stacked Books blog. She writes about how she physically gathered the content, managing to post every day despite a heavy travel schedule, and included every single #Riotgram she posted in October of 2018, making this both a great how-to piece and a treasure trove of some great recommended reads.

Kelly makes what could be a very daunting project seem manageable. I know many of you are considering how to engage with readers through Instagram more. You can use this post for inspiration. While those of you who are not using Instagram and have no plans to start, her post is still useful because of the wide range of titles she suggests which you can turn around a hand-sell to patrons right this minute. 

With Kelly's permission, here is the opening to her post. Click here to see the entire thing.

#RIOTGRAMS ROUNDUP POST: OCTOBER 2018

Written by:  Kelly on November 8, 2018.

One of the fun things I get to do at Book Riot is put together the prompts for the seasonal Instagram challenge, #Riotgrams. I love not only coming up with fun things to encourage people to post, but I also love spending time every day seeing the books people have, that they’re borrowing, and that they’re excited to talk about.

Since I managed to take part all month long — which is the challenge in and of itself, as anyone who does an Instagram challenge can tell you — I wanted to round them all up in a post for readers who’d like some book recommendations.

Have you ever taken part in any kind of month-long (or week long!) Instagram challenge? I discovered one thing that helped change my participation: take photos in advance. I like to do a week or more at a time and save them, so that if I’m traveling or feeling uninspired, I know that I’ve used the time and creative energy I had at another point to make the process easier on my future self. Take that tip back with you next time you think about wanting to do a challenge but feel you wouldn’t keep up/would forget a day/aren’t home. I was gone half of October, and having the images stockpiled kept me going.

...click here to read more and see the #Riotgrams and all of the suggestions

Summary of CODES Conversation: Tweeting, Tumbling, & Pinning: Using Social Media for RA

Back in April I announced that the newest RUSA CODES Conversation would be happening May 12-13.

These are free conversations open to anyone, member or not, who is interested in participating in an email conversation about "the rapidly changing landscape of collection development, readers' advisory, and publishing." I will be frank, this two day blitz produces a lot of email in your inbox. But if you use a filter to send them all to one folder and catch up and/or participate when you have time, it is totally worth it to sign up.  You can put yourself on the list to always be included whenever a new conversation begins by clicking here.

This time, the discussion centered around using social media for RA. It was very informative and people shared quite a bit.  Thankfully for all of you out there, since I was signed up, I received the excellent 33 page summary from my friend, CODES conversation organizer, and just overall librarian extraordinaire, Neal Wyatt.

I have uploaded it to a shared document that you can access here.

What this document does is gather the many threads and simultaneous conversations that were going on and puts them into one, organized document broken down by category with all of the links and resources that were mentioned grouped into a cohesive order.

It's awesome.

In my opinion, this was one of the most useful conversations we have had, and this summary will help a lot of people [myself included]. Please take some time to look it over and consider signing up for future conversations.  It's free.

Have a great holiday weekend.  RA for All is back on Tuesday.