One of my favorite articles of the year is PW's annual report on the bestselling books of the previous year. Not only do they list the titles that moved the most copies, they break down the trends in fiction/nonfiction, hardcover/paperbacks, and publishers. The lists are fun, but it is the analysis that is enlightening.
Here is the article. I have my students read and discuss this article each semester. If you are interested in what books people are reading (and if you are a RA librarian you should be), read this article.
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